Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow, and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India. It creates easy-to-wear, distinctive and appealing contemporary fusion fashion.

Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics.The brand embodies the modern urban woman, who welcomes change and innovation and is aware of her rich historical inheritance. It represents every woman who has embraced the past with respect, enjoys the present with abandon and looks to the future with optimism.

Our team at Prathaa looks to translate the inherent honesty and hard work of the Indian artisans into modern edgy clothes, rejoicing in colour, cut and quirk. To translate the pride that a craftsman feels on seeing their imagination come to life in warp and weft - into clothes that give solace. We believe in abiding by the sense of fair play while dealing with weavers, customers, vendors/associates and employees. It translates into good karma.Team Prathaa believes in making customers look good and feel better in comfortably distinct designs.